restoring the soul of business by rishad tobaccowala

Readers will: understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analogies and digital.

Restoring the soul of business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Named by time magazine as a top five marketing innovator, rishad tobaccowala draws on research and interviews, as well as his thirty-plus years of experience as a digital pioneer, business operator, and thought leader, to describe how digital companies-oness where digital tools and analogies people are integrated expertly- develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to digital factors. But here's a startling and often unacknowledged truth: the promise of digital transformation can only be realized when we find a way to balance it with the promise of people. Businesses great and small, from old-fashioned bricks-and-mortars to cutting-edge start-ups, are moving into uncharted territory, as they determine how to transition from an analog past to a digital future. Restoring the Soul of Business : Staying Human in the Age of Data Book Information:Įting-innovation visionary reveals the high cost of an overreliance on data and shows leaders how they can restore the soul of their businesses by reclaiming the human creativity, insight, and relationships essential to competing and winning in the new economy.

Restoring the soul of business by rishad tobaccowala